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The pop-up achieved sales goals for the personal care company.
March 7, 2024
By: Melissa Meisel
Sol De Janeiro has announced a strategic partnership with award-winning recycling social enterprise, Walter Recycling. The success of its latest pop-up in NYC highlighting the effectiveness of Delicia Drench Body Butter and Cheirosa 59 Perfume Mist achieved +338% of the projected gross sales goal marking an +838% increase over previous events. This initiative not only set a new standard for product launches, but also underscored the brand's commitment to environmental responsibil...
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